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Consulting Process
First, a thorough assessment of where your business stands. From there I set clear objectives with you, implement alongside your team, and measure the outcome, so you always know what changed and what it delivered.
Hospitality & F&B Consulting · UAE, GCC & Beyond
Your Vision. Our Discipline.
Twenty years running food and beverage operations across Europe, the Middle East and Southeast Asia — three pre-openings, luxury hotels, fine dining and high-volume entertainment. Now applied to your operation, for owners rather than employers.
About
Who is Fabio Marzano?
I have led venues and teams at every level of the industry: independent restaurants and bars, luxury hotel operations, and the openings in between. You get an operator's eye, not a consultant's distance.
Company Overview
The practice serves hotels, resorts, restaurants and bars across the UAE, the wider GCC, and beyond — the same environments I have run as an operator, from a Mandarin Oriental bar in London to a USD 120 million entertainment venue in Manila and a fine-dining pre-opening in Muscat.
It is deliberately lean: no juniors, no hand-offs, and the founder in the room for every project.
The full background — twenty years, three regions, three pre-openings →
Approach
How I work.
Clear process, close collaboration, and a scope built around you.
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Engagement & Collaboration
I work alongside your team, not above it. Recommendations are built with the people who will carry them out, because a recommendation nobody owns is a document, not a change.
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Customisation & Flexibility
No two operations are alike. Whether the brief is one underperforming outlet or a property that hasn't opened yet, the scope is shaped to fit, and adapts as your priorities do.
Services
Four pillars. One partner across the whole operation.
Operations & Finance
- Operational Consulting
- Financial Planning Support
- Market Analysis & Strategy
- Technology Integration
People & Service
- Staff Selection Support
- Staff Training & Development
- Customer Experience Enhancement
- Customer Feedback & Insights
Concept & Culinary
- Menu & Concept Development
- Beverage Program Development
- Menu Engineering & Cost Structure
Brand & Experience
- Brand Development & Marketing
- Event Planning & Management
- Entertainment & Artistic Sourcing
Industry Expertise
Built for hospitality.
Sectors
Every sector below is one I have operated in, not only advised on.
- Hotels & Resorts
- Restaurants & Bars
- Luxury Hospitality
- Event Management
Challenges I Solve
- Margins under pressure from rising costs
- High staff turnover and inconsistent service
- Concepts that have lost relevance or direction
- Pre-opening complexity and missed deadlines
- Guest experience that doesn't match the ambition
How I Measure Success
- Revenue growth and healthier margins
- Operational efficiency you can see in the P&L
- Guest satisfaction scores and reviews
- Team retention and capability
- A clear return on every engagement
Why Work With Me
Operator-led. Results-driven.
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Competitive Advantages
Advice from someone who has run the operations, not just studied them, with on-the-ground presence in the UAE and a working knowledge of the GCC market, its guests, and its regulations.
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Quality & Excellence
The same standards I ask of your operation, I apply to my own work: rigorous analysis, honest reporting, and advice I am content to be judged on.
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Long-Term Relationships
The engagement ends; the relationship shouldn't. The practice is built for owners who want a partner who already knows the business when the next challenge arrives — not a report and a departure.
Network
A network of trusted partners.
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Specialists on Call
Twenty years in the industry produces a network: designers, technology providers, suppliers, trainers, and entertainment and artistic talent. They are engaged when a project calls for them, and not before.
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How I Select Partners
Every partner is someone I have worked with in real operations: proven track record, shared standards, and the same directness I bring myself. No directory listings, no unknowns.
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The Benefit to You
One point of contact and one accountable partner, with the right specialist brought in at the right moment: a full project team without the overhead of assembling it yourself.
Contact
Start with a conversation.
Every engagement begins with a conversation. I assess where your business stands, agree the priorities with you, and shape a scope that fits — from a focused audit to full pre-opening support.